Lincoln Concierge Experience
Lincoln Concierge was a great concept by our creative team. It was modeled after the JCREW online shopper experience and was in line with other concierge websites that were being built at the time. My concept designs were for the interface, landing page, profile and account dashboard pages.
I incorporated the recently updated Lincoln look and feel into Lincoln Concierge design and used "royal purple" to speak to the luxury of the brand. I also designed the banner icon as the look for all concierge functionality. The look relies on large visual imagery and interface. The goal of the experience was to bring out all of the toolsLincoln Concierge offered to the potential buyer. I also worked with a video vendor to create a simple Concierge introduction video using still images seen below.
Desktop & Mobile main CTAs:
Lincoln Concierge Dashboard: