Google App Maker Logo
Our team was asked to create a logo for App Maker, a new application in the G Suite (formerly known as Google Apps for Work). The logo had to follow Material Design Guidelines set by Google and should fit within the family of apps--Drive Table and Data Connector. As a tool, App Maker empowers people to build in minutes not months, so the logo had to convey a sense of that. Be inspiring. Be actionable.
I created a simple, recognizable visual that spoke to the builder, creator, maker. It gives a nod to a conveyor belt with distinguished rivets; making it look fast, flexible and innovative.
For final deliverables I was tasked with creating horizontal and vertical lockups. Also, an animated GIF sequence for the Warm Welcome Screen.
SKETCHING > INITIAL CONCEPT > FINAL LOGO:
WARM WELCOME ANIMATION:
LOOK APPLIED ACROSS THE PRODUCT FAMILY:
ADDITONAL LOGO OPTIONS FOR APP MAKER:
BRAND IDENTITY EXPLORATIONS FOR OTHER GOOGLE PRODUCTS: