Foster Farms New Recipe Photography Styles
Our agency was asked to create a variety of engaging social content for our Foster Farms client—some of which would include recipes. Unfortunately, the established food photography style was less than appetizing. So I suggested a different path. I wanted to create a style that used tight overhead crops of the food. Utilize natural light and rich wood surfaces to develop a young, inviting look that made the chicken the star.
Original brand recipe photography:
New photography style:
We included inspirational quotes about the topic of mealtime, from the likes of Julia Child & Virginia Wolfe, to pair with the recipe photography. These looks were ultimately used for Facebook posts and on the Foster Farms landing page.
More Photography Examples: