Ford Transit Combinator
For Phase 1 of the Transit Combinator was to create an experience for 2014 Ford Transit meant to educate the customer on all the trim levels the they could choose from to customize their Ford Transit. My challenge on this project was to design Phase 1 to work with future phases, even though some of them were just in concept mode. I wanted to develop a simple, responsive visual interface to show all options available for the all new Ford Transit. Those options were illustrated using simple illustrations.
A Facebook landing page was also created to drive traffic to the Transit experience.
A full mobile combinator was designed and built. All the functionality is consistent with the desktop experience, but I wanted to add a fun interface to the mobile experience. I did this by utilizing the phone gyroscope capabilities. By shaking the phone the user could customize their results.
Phase 2 Ford Transit Customizer
For Phase 2 I wanted to add a visual element to help shoppers see what the Transit would look like in an environment they would most likely work work in. Working with our strategy team we selected the following locations; heavy construction, airport terminal, shopping center, golf club for catering and residential construction. We worked we a great production house in Detroit, Skidmore Studio, who saw my vision and was able to execute these great illustrations. My idea for the future phases was to create flow where shoppers uses our tool to customize the vehicle to match their needs and than we deliver the car to him and tell his story through online video how its being used in everyday life.
Heavy Construction BG:
Airport Terminal BG:
Golf Clubhouse BG:
Light Construction BG: