Ford Mustang Sports Illustrated Ad: Delena Henriques

For this project I helped a few agency friends of mine execute a great idea for their Ford client: create a fake “Maxim 100” model spread for an SI Swimsuit Issue. The key device was that we cropped off the model’s face to focus on the real beauty—the 2013 Ford Mustang.

I designed a sleek, modern portfolio site for our fake model, Dalena Henriques, to showcase her work (i.e., more shots of the Mustang with her cropped out). Built over a weekend, the website earned just over 40,000 hits on day one.

It was a very rewarding and fun project that received a lot of press. Including AdWeek and Creativity.

Press Coverage:

CREATIVITY: “Ford Mustang: Dalena Henriques” 

ADWEEK: "Ford Sneaks a Fake Swimsuit Model Into 'Sports Illustrated'

 

Sports Illustrated Spread "Swimsuit Issue" 

 

Dalena Henriques responsive website:

Campaign Video Summary: