Ford Credit: Buy vs Lease Calculator

Buy vs Lease tool was part of Ford Credit redesign with a goal to educate a consumer on whether buying or leasing is the right decision for them. I designed a "gauge" experience. The gauge itself based off of the Ford dashboard gauge was to be a dynamic visual, indicating whether your answers lean more towards buying or leasing. I build rough prototypes in Flash to help both the client and the development team visualize how this experience would look.

The quiz flow starts with the landing page, and takes you though seven questions. Based on the user answers the gauge moves into either buy or lease section. At the results page we provide the user with what method (buy or lease) is the best choice for them plus next steps CTAs.