Hello, my name is Aleksey Leybin and I am a creative currently working in San Francisco as a Freelance Senior Art Director/Visual Designer at Factor San Francisco, an embedded agency within Google.

I want to create great storytelling through the best medium available to solve the clients needs. Storytelling that is not constrained by the traditional approach to advertising. But where the best campaign idea can manifest from a digital mindset.

My time in advertising could be best described as a creative odyssey. That is, the process of product research, the necessity of learning new skills and searching for unique design solutions. I find adventure in pushing boundaries of existing ideas by leveraging design from unexpected sources, like diagrams of molecular structures helping solve UX solutions because it shows the relationship of the elements.

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Work Experience

FACTOR, SAN FRANCISCO, CA (FEB. 2016 – PRESENT) 
factorsf.com
FREELANCE SENIOR ART DIRECTOR/DESIGNER

  • Working at an embedded design agency at Google
  • Work on strategy and execuate brand & product designs
  • Create interactive protototypes for mutliple web channels to help the client visualize the interactions and help sell the work
  • Workign on a wide range of products like Google Analytics Platform, Google Cloud, Google Express, Google Hardware, Android and many more

ORGANIC INC, SAN FRANCISCO, CA (SEP. 2013 – JAN. 2016) 
organic.com
SENIOR ART DIRECTOR/DESIGNER

  • Design Lead for Wells Fargo Credit Card Experience: created responsive interface assets, prototyped designs (Marvel), lead client presentations and managed a team of designers/content creators to help with final deliverables
  • Collaborated and communicated with copywriters, UX designers, developers along with client delivery managers to ensure quality in all aspects of campaign execution

  • Concepted how new technology can be best utilized to solve client goals

  • Worked on successful pitch on Foster Farms digital account and subsequent Design Lead on conceptual work, digital executions and social content, including establishing a photography style for social recipe posts

  • Concepted brand strategy along with insights and tactics per client brief

  • Created on-strategy designs for Natures Way, Quaker & Nike

MONSTER PRODUCTS, BRISBANE, CA (JUL. 2013 – SEP. 2013) 
monsterproducts.com
SENIOR WEB DESIGNER

  • Led a team of developers and designers in building a responsive e-commerce website

TEAM DETROIT, DEARBORN, MI (OCT. 2010 – JUL. 2013) 
teamdetroit.com
ART DIRECTOR

  • Designed experiences for Lincoln, Ford, & Mercury websites
  • Art Directed photoshoots for new vehicle features, including post-production work

  • Concepted interface assets and functionality for future Ford.com experience

  • Art directed video content for Lincoln.com

  • Created infographics for presentation decks

  • Other projects included responsive designs, SEO landing pages

CAMPBELL-EWALD, WARREN, MI (MAR. 2008 – OCT. 2010) 
campbell-ewald.com
MUlTIMEDIA ART DIRECTOR

  • Primary Digital Art Director for the USAA Insurance & banking account
  • Successfully pitched my designs to account team and client

  • Created design executions for Chevy, US NAVY, US Postal Service, US Mint, Owens Corning and Kaiser Permanente

GLOBALHUE, SOUTHFIELD, MI (JUL. 2006 – FEB. 2008)
globalhue.com
INTERACTIVE DESIGNER

  • In-house production of digital and print work
  • Worked on American Airlines, DaimlerChrysler, US NAVY, VerizonWirelss and Wal-Mart

Awards & Recognition

Education

B.A., Advertising with cognate in Studio Art, Michigan State University, 2006  

 

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